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Readers of Selling It in Mexico

You read Selling It in Mexico. Here is what has changed since.

Fifteen cards, one per product: the rule at the gate named by its official Spanish title and date, the next show, and what has moved since the book went to press. Data and rules only. Last checked 11 October 2026.

15 cards · 2 with something new since the book went to press · every card dated · checked 11 October 2026

Jump to a product

En español: las quince fichas para lectores de Cómo vender en México.

Industrial machinery for manufacturing plants

Chapter 11 · Made in the United States · Board: Manufacturing and machinery · Checked 11 October 2026

The gate

Ley Aduanera, artículo 59, fracción IVLey Aduaneraartículo 59, fracción IV: "Estar inscritos en el Padrón de Importadores"
Ley Aduanera publicada DOF 15-12-1995; última reforma DOF 19-11-2025 · official text

The buyer's plant, or whoever acts as importer of record, must be registered in SAT's importers register before the machine can be cleared. Where the machine is electrical or electronic, its safety NOM is shown with a certificate from an accredited body at entry.

Esta ficha en español
Who holds it
The importer of record, usually the Mexican plant.
Duty
Free with USMCA proof of origin.
Rule last changed
28 September 2026: the list of NOMs checked at customs (Anexo 2.4.1) was amended, adding NOM-012-CONAGUA-2021, NOM-033-ENER-2019, NOM-221-SCFI-2017 and NOM-221/2-SCFI-2018 to listed lines; in force the next day, except the NOM-221 items, 30 business days later.
Next show
Plastimagen Mexico, 10 to 13 November 2026, Mexico City (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Concrete waterproofing and engineered wood

Chapter 11 · Made in the United States · Board: Building, electrical and lighting · Checked 11 October 2026

The gate

NOM-050-SCFI-2004NOM-050-SCFI-2004, Información comercial-Etiquetado general de productos.DOF 01-06-2004; revisión sistemática 11-06-2024: confirmada · official text

The general Spanish commercial label applies; Book 1 names no product-specific NOM for these goods, and structural use answers to the local building code where the project sits.

Esta ficha en español
Who holds it
The importer, whose name and address go on the label.
Duty
Free with USMCA proof of origin.
Rule last changed
11 June 2024: NOM-050-SCFI-2004 passed its five-year review and was confirmed without change.
Next show
Expo CIHAC, 14 to 16 October 2026, Mexico City (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Electrical fixtures

Chapter 11 · Made in the United States · Board: Building, electrical and lighting · Checked 11 October 2026

The gate

NOM-003-SCFI-2014NOM-003-SCFI-2014, Productos eléctricos-Especificaciones de seguridad.DOF 28-05-2015; en vigor 27-05-2016; revisión sistemática 14-08-2025: confirmada · official text

NOM-024-SCFI-2013NOM-024-SCFI-2013, Información comercial para empaques, instructivos y garantías de los productos electrónicos, eléctricos y electrodomésticos.DOF 12-08-2013 · official text

Electrical products carry a safety certificate from an accredited body, presented with the import documents, and a Spanish label, instructions and warranty.

Esta ficha en español
Who holds it
The holder named on the certificate, who can extend it to the importers it chooses.
Duty
Free with USMCA proof of origin. Without it, lines added by the decree of 23 April 2026 pay up to 35 percent.
Rule last changed
14 August 2025: NOM-003-SCFI-2014 passed its five-year review and was confirmed without change.
Next show
Expo CIHAC, 14 to 16 October 2026, Mexico City (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

An over-the-counter health product

Chapter 11 · Made in the United States · Board: Health, pharmacy and OTC · Checked 11 October 2026

The gate

Ley General de Salud, artículo 376Ley General de Saludartículo 376: "Requieren registro sanitario los medicamentos..."
Ley publicada DOF 07-02-1984; artículo 376 reformado DOF 15-01-2026 · official text

Ley General de Salud, artículo 226, fracciones V y VILey General de Saludartículo 226, fracción V (sin receta, sólo en farmacias) y fracción VI (sin receta, en otros establecimientos)
Ley publicada DOF 07-02-1984; última reforma de la ley DOF 15-01-2026 · official text

An over-the-counter medicine needs a sanitary registration from the health authority, valid five years and extendable for ten-year terms, and its sale class decides whether it can be sold outside a pharmacy.

Esta ficha en español
Who holds it
The holder of the sanitary registration, which owns the right to sell.
Duty
Free with USMCA proof of origin.
Rule last changed
15 January 2026: article 376 of the Ley General de Salud was reformed.
Next show
No show for this product in our calendar before 10 January 2027. See the expo calendar as it rolls forward.
Since the book

Not in the book: since the reform of 15 January 2026 the five-year registration can be extended for ten-year terms on request; missing the deadline, or changing the product or the maker of its raw material without approval, cancels it.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Roasted almonds and pistachios

Chapter 11 · Made in the United States · Board: Food and beverage · Checked 11 October 2026

The gate

NOM-051-SCFI/SSA1-2010NOM-051-SCFI/SSA1-2010, Especificaciones generales de etiquetado para alimentos y bebidas no alcohólicas preenvasados-Información comercial y sanitariaDOF 05-04-2010; modificación DOF 27-03-2020; fases ajustadas por Acuerdo DOF 31-07-2025 · official text

Packaged food needs a Spanish label with nutrition information and, where the product passes the limits, the black front-of-pack warning seals. Phase two runs to 31 December 2027; phase three starts 1 January 2028.

Esta ficha en español
Who holds it
The importer, named on the label.
Duty
Free with USMCA proof of origin.
Rule last changed
31 July 2025: the phase dates of NOM-051 were reset; phase two runs to 31 December 2027 and phase three begins 1 January 2028.
Next show
No show for this product in our calendar before 10 January 2027. See the expo calendar as it rolls forward.
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Dental equipment and supplies

Chapter 11 · Made in the United States · Board: Dental and medical · Checked 11 October 2026

The gate

Ley General de Salud, artículos 262 y 376Ley General de Saludartículo 262, fracción IV ("Insumos de uso odontológico") y artículo 376 (registro sanitario)
Ley publicada DOF 07-02-1984; art. 262 reformado DOF 10-05-2023; art. 376 reformado DOF 15-01-2026 · official text

NOM-137-SSA1-2008NOM-137-SSA1-2008, Etiquetado de dispositivos médicosDOF 12-12-2008; sustituida por la NOM-137-SSA1-2025 (DOF 19-05-2026), que entra en vigor 360 días naturales después · official text

Dental supplies are medical devices under Mexican law. Except for those classed as low risk, each needs a sanitary registration, and every device carries a Spanish health label.

Esta ficha en español
Who holds it
The holder of the sanitary registration.
Duty
Free with USMCA proof of origin.
Rule last changed
19 May 2026: NOM-137-SSA1-2025 was published to replace the 2008 label norm.
Next show
Expo AMIC Dental, 4 to 8 November 2026, Mexico City (date confirmed by the organiser; checked 11 October 2026).
Since the book

Not in the book: NOM-137-SSA1-2025 (DOF 19 May 2026) replaces NOM-137-SSA1-2008 360 calendar days after publication (about 14 May 2027 by our count), with 180 more days to use up existing packaging. Also since 15 January 2026: registered devices fall under incident monitoring (tecnovigilancia, LGS article 262 Bis), and registrations can be extended for ten-year terms.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Farm technology: compact tractors, implements and drip kits

Chapter 11 · Made in the United States · Board: Agriculture and livestock · Checked 11 October 2026

The gate

Ley en materia de Telecomunicaciones y Radiodifusión, artículos 3, 8 y 10LEY EN MATERIA DE TELECOMUNICACIONES Y RADIODIFUSIÓNartículos 3, 8 y 10 (homologación)
DOF 16-07-2025 · official text

We found no product-specific permit for tractors or drip kits. A controller or sensor with a radio or internet module must be homologated with the telecommunications regulator before it is sold.

Esta ficha en español
Who holds it
The maker or importer of the radio-equipped device; the text we read does not name who files.
Duty
Free with USMCA proof of origin.
Rule last changed
16 July 2025: the telecommunications law now in force was published.
Next show
Expo AgroAlimentaria Guanajuato, 10 to 13 November 2026, Irapuato (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Dairy and beef genetics

Chapter 11 · Made in the United States · Board: Agriculture and livestock · Checked 11 October 2026

The gate

Ley Federal de Sanidad Animal, artículo 4 (Hoja de Requisitos Zoosanitarios)Ley Federal de Sanidad Animalartículo 4: Hoja de Requisitos Zoosanitarios y Certificado Zoosanitario para Importación
Ley publicada DOF 25-07-2007; última reforma DOF 21-05-2024 · official text

Semen and embryos enter only against SENASICA's requirement sheet for that product and origin; once the conditions are met, an import certificate is issued at the point of entry after inspection.

Esta ficha en español
Who holds it
The importer, who consults the requirements before shipping.
Duty
Free with USMCA proof of origin.
Rule last changed
21 May 2024: last reform of the Ley Federal de Sanidad Animal.
Next show
FIGAP México 2026 (12th edition), 21 to 23 October 2026, Guadalajara (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

SENASICA's online lookup of import requirements (Módulo de Consulta de Requisitos Zoosanitarios) did not respond when we checked on 11 October 2026.

This gate on the rules page · The book's figures, free from Connected Continents Press

Hand-made bass fishing lures

Chapter 11 · Made in the United States · Board: Sports, outdoor and cycling · Checked 11 October 2026

The gate

Reglas Generales de Comercio Exterior para 2026, regla 3.7.35REGLAS Generales de Comercio Exterior para 2026 y Anexo 13regla 3.7.35 (envíos por empresas de mensajería y paquetería)
DOF 27-12-2025 (firmadas 17-12-2025); vigentes en 2026 · official text

A parcel from the United States by courier with a customs value up to 50 dollars enters with no duty and no IVA, paying only the processing fee; from 50 to 117 dollars a single rate of 17 percent applies, and 19 percent above 117. Goods subject to permits or NOMs cannot use these rates.

Esta ficha en español
Who holds it
The buyer is the importer on a parcel sale; on a stocked route, whoever holds the inventory in Mexico.
Duty
Free with USMCA proof of origin on a formal entry.
Rule last changed
27 December 2025: the 2026 foreign-trade rules, including rule 3.7.35, were published.
Next show
Outdoor Expo MX, 24 to 25 October 2026, Monterrey (date from the venue's calendar; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

British folding bicycles

Chapter 12 · Made abroad, held in the United States · Board: Sports, outdoor and cycling · Checked 11 October 2026

The gate

Decreto DOF 23-04-2026DECRETO por el que se modifica la Tarifa de la Ley de los Impuestos Generales de Importación y de Exportación, y el Decreto por el que se establecen diversos Programas de Promoción Sectorial.DOF 23-04-2026 (edición vespertina); en vigor 24-04-2026 · official text

NOM-050-SCFI-2004NOM-050-SCFI-2004, Información comercial-Etiquetado general de productos.DOF 01-06-2004 · official text

Ley Aduanera, artículo 59, fracción III, inciso d)Ley Aduaneraartículo 59, fracción III, inciso d): mercancías originarias en tránsito por un país no Parte deben acreditar que permanecieron bajo control de las autoridades aduaneras
Inciso reformado DOF 19-11-2025 · official text

Bicycles without a motor (line 8712.00.05) and their frames and forks pay 35 percent unless origin under a trade agreement is proved. A British bicycle keeps its preference only if it stays under customs control on its way through the United States.

Esta ficha en español
Who holds it
The Mexican importer of record, which pays the 35 percent if origin fails.
Duty
35 percent without proved treaty origin.
Rule last changed
23 April 2026: the decree raising bicycles to 35 percent was published; in force the next day.
Next show
Bici Expo, 15 to 18 October 2026, Mexico City (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Chinese home solar and battery backup

Chapter 12 · Made abroad, held in the United States · Board: Energy: solar and storage · Checked 11 October 2026

The gate

NOM-001-SCFI-2018NOM-001-SCFI-2018, Aparatos electrónicos-Requisitos de seguridad y métodos de prueba (cancela a la NOM-001-SCFI-1993).DOF 17-09-2019; en vigor 14-05-2020 · official text

NOM-024-SCFI-2013NOM-024-SCFI-2013, Información comercial para empaques, instructivos y garantías de los productos electrónicos, eléctricos y electrodomésticos.DOF 12-08-2013 · official text

Electronic apparatus such as inverters and power stations carry a safety certificate from an accredited body, presented at entry, and a Spanish label, instructions and warranty.

Esta ficha en español
Who holds it
The holder named on the NOM certificate, which controls who may import the model.
Duty
Check your tariff line; Book 1 sets out the rate for modules and batteries.
Rule last changed
14 May 2020: NOM-001-SCFI-2018 entered into force.
Next show
No show for this product in our calendar before 10 January 2027. See the expo calendar as it rolls forward.
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Japanese anime and hobby collectibles

Chapter 12 · Made abroad, held in the United States · Board: Toys, hobby and collectibles · Checked 11 October 2026

The gate

NOM-015-SCFI-2007NOM-015-SCFI-2007, Información comercial-Etiquetado para juguetes.DOF 17-04-2008; revisión sistemática 04-07-2023: confirmada · official text

NOM-252-SSA1-2011NOM-252-SSA1-2011, Salud ambiental. Juguetes y artículos escolares. Límites de biodisponibilidad de metales pesados. Especificaciones químicas y métodos de prueba.DOF 15-05-2012; en vigor 13-08-2012 · official text

A figure sold as a toy carries a Spanish toy label and meets the heavy-metal limits for toys and school articles (lead and seven other metals). Whether a piece classes as a toy decides its tariff line.

Esta ficha en español
Who holds it
The Mexican importer of record; the Japanese licensor decides who may sell in Mexico.
Duty
Toys of heading 9503 and playing cards (9504.40.01) pay 30 percent from 1 January 2026 without proved treaty origin.
Rule last changed
29 December 2025: the decree raising toys and playing cards to 30 percent was published; in force 1 January 2026.
Next show
TCG Trading Show (Batalla de Cartas), 25 October 2026, Monterrey (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Korean skincare

Chapter 12 · Made abroad, held in the United States · Board: Beauty and personal care · Checked 11 October 2026

The gate

NOM-141-SSA1/SCFI-2012NOM-141-SSA1/SCFI-2012, Etiquetado para productos cosméticos preenvasados. Etiquetado sanitario y comercial.DOF 19-09-2012; en vigor 18-12-2012 · official text

Ley General de Salud, artículos 269 y 270Ley General de Saludartículos 269 (productos cosméticos) y 270 ("No podrán atribuirse a los productos cosméticos acciones propias de los medicamentos")
Arts. 269 y 270 reformados DOF 07-06-2011; párrafo del art. 270 adicionado DOF 14-10-2021 · official text

Cosmetics need no sanitary registration, but they carry a Spanish sanitary and commercial label, may make no medicinal claim, and the importer keeps safety studies for the health authority. No animal testing.

Esta ficha en español
Who holds it
The importer of record, which answers for the label and the safety studies.
Duty
Lines 3304.99.01 and 3304.99.99 pay 25 percent from 1 January 2026 without proved treaty origin; Mexico has no trade agreement with Korea.
Rule last changed
29 December 2025: the decree raising cosmetics lines to 25 percent was published; in force 1 January 2026.
Next show
Expo Beauty Show (EBS), 24 to 26 October 2026, Mexico City (date confirmed by the organiser; checked 11 October 2026).
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

Generic T-shirts and apparel

Chapter 13 · A closed door · Board: Products that face a closed door · Checked 11 October 2026

The gate

Decreto DOF 29-12-2025DECRETO por el que se reforman diversas fracciones arancelarias de la Tarifa de la Ley de los Impuestos Generales de Importación y de Exportación.DOF 29-12-2025; en vigor 01-01-2026 · official text

NOM-004-SE-2021NOM-004-SE-2021, Información comercial-Etiquetado de productos textiles, prendas de vestir, sus accesorios y ropa de casaDOF 14-01-2022; en vigor 14-01-2023 · official text

Cotton T-shirts pay 35 percent without proved treaty origin, and every garment carries a Spanish textile label.

Esta ficha en español
Who holds it
The importer of record.
Duty
Cotton T-shirts (6109.10.03) pay 35 percent from 1 January 2026 without proved treaty origin.
Rule last changed
29 December 2025: the decree raising cotton T-shirts to 35 percent was published; in force 1 January 2026.
Next show
No show for this product in our calendar before 10 January 2027. See the expo calendar as it rolls forward.
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

This gate on the rules page · The book's figures, free from Connected Continents Press

British pet treats

Chapter 13 · A closed door · Board: Products that face a closed door · Checked 11 October 2026

The gate

Ley Federal de Sanidad Animal, artículo 4 (Hoja de Requisitos Zoosanitarios)Ley Federal de Sanidad Animalartículo 4: Hoja de Requisitos Zoosanitarios y Certificado Zoosanitario para Importación
Ley publicada DOF 25-07-2007; última reforma DOF 21-05-2024 · official text

Pet food of animal origin enters only against SENASICA's requirement sheet for that product and its country of origin, and is inspected at the point of entry. Routing the goods through a US distributor does not change their country of origin.

Esta ficha en español
Who holds it
The importer; eligibility attaches to the country of manufacture.
Duty
Not the obstacle; the gate is the animal-health requirement.
Rule last changed
21 May 2024: last reform of the Ley Federal de Sanidad Animal.
Next show
No show for this product in our calendar before 10 January 2027. See the expo calendar as it rolls forward.
Since the book

As of publication: nothing on this card has changed since the book went to press. Checked 11 October 2026.

Where to check

SENASICA's online lookup of import requirements did not respond when we checked on 11 October 2026.

This gate on the rules page · The book's figures, free from Connected Continents Press

Selling one of these, or something like it? Tell us about your product.

Checking the book

The sources behind the book

Book 2 names its sources in Appendix D, chapter by chapter. To check a figure, start from the official publisher's own pages below, each opened 11 October 2026; the full citations are in the book. Mexican statutes are on the rules page.

ChapterSources named in Appendix D
Chapter 2. The Case for Mexico52
Chapter 3. The New Map: The Rules of the Game in 202630
Chapter 4. Who You Are Selling To29
Chapter 5. A Country of Small Shops33
Chapter 6. The Chains, and Who They Are38
Chapter 7. Online26
Chapter 8. Partners: Distributors, Agents, Trade Shows and the Rights to Mexico17
Chapter 9. Reaching the Buyer Directly32
Chapter 10. Where the Stock Sits Decides9
Chapter 11. Made in the United States36
Chapter 12. Made Abroad, Held in the United States32
Chapter 13. What Should Not Come South8
Chapter 14. Selling Software, Books and Content19
Chapter 15. From the Border to the Door, and Getting Paid28
Appendices A and B2
All chapters391