Nayarit
Nayarit takes its name from Náayerite, the Cora people's name for themselves.
Capital: Tepic · Area: 27,857 km² · Checked 3 Nov 2026
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Nayarit at a glance
INEGI publishes IMMEX export-plant counts by state only in its database, not in the monthly bulletin we could read, so no count is shown here rather than an estimate; where Book 6 gives a share, it is in the text below.
This is Nayarit
Nayarit takes its name from Náayerite, the Cora people's name for themselves. Four Indigenous peoples live here: the Wixaritari (Huichol), the Náayeri (Cora), the Odam (Tepehuán) and the Nahuatl-speaking Mexicaneros, and the 2000 census counted 37,206 speakers of Indigenous languages. Colonial San Blas was one of the most important trade ports on the American Pacific coast. The former Territory of Tepic became a state in 1917. The economy rests on field and sea: tobacco, sugar cane, maize, beans and mango and, since the late 1990s, specialty Arabica coffee. Shrimp is fished at Santiago Ixcuintla, San Blas, Bahía de Banderas and Tecuala, and the Riviera Nayarit carries tourism. Since 2003, a Mexico–Canada agreement has eased seasonal work in Canada for Nayarit farmworkers. Higher education includes the Universidad Autónoma de Nayarit. 18
Who it suits
Nayarit suits an employer seeking the West’s lowest wage and business victimization who can work within a thin formal labor market. 5
Nayarit has the corridor’s lowest business victimization, its lowest wage, and a thin formal market.
What to check first
- Start with power: ask CFE in writing what it can connect at the candidate park and when, and ask whether the park self-supplies.
- Confirm that the developer is certified under the April 2026 agreement and that the site sits in one of the 8 municipalities.
- Get the latest vacancy figure for the submarket from at least 2 brokers, because published figures vary from 1.2% to 6.0% within a year.
- Choose the port and the route before the site, and check the security of the highway the trucks will use, not the state average.
- In Colima and on the coast, have the structure checked against zone D.
- For Michoacán and Sinaloa, ask IMSS for the series in the municipality itself, because state totals are moving.
Weighing Nayarit for a plant, a warehouse or an office? Work with us.
Industry and plants
Real activity grew 1.0% in the first quarter of 2026 (INEGI). IMCO’s 2026 index ranks Nayarit 14th, up 8. 5
Nayarit is a small formal economy between Jalisco and Sinaloa, with 182,795 IMSS-registered formal jobs in July 2026, up 0.2%, per Lokus Data. Output per hour worked was 128 pesos in the first quarter of 2026, against 222 nationally (México ¿cómo vamos?). 5
Output by sector, 2024
Share of the state’s output, current prices 16
- 67.5%Services +1.2% real, 2024
- 17.4%Industry: manufacturing, construction, energy, mining −12.4% real, 2024
- 8.5%Agriculture, livestock, fishing +4.5% real, 2024
- 6.6%Taxes on products, net
Among the 32, measure by measure
Each bar is one state, largest on the left, in the colour of its corridor; Nayarit is the bright one with the white edge. 1 2 3 7 6
Beside its neighbours in the West
Share of Mexico’s output, 2024
Exports, 2025
Formal private jobs, July 2026
Informal work, Q2 2026
Nayarit against Mexico
Coloured: the state. Grey: the whole country.
Safety, taxes and incentives
INEGI counted 1,968 victimized businesses per 10,000 in 2023, among the lowest, against 2,722 nationally. The 2026 Peace Index ranks Nayarit the seventh most peaceful, and the May 29, 2026, USA advisory rates it Level 2. 5
Payroll tax is 3.0% in 2026 (BHR). The World Bank ranked Nayarit 21st for construction permits in 2016, and a new governor is elected on June 6, 2027. 5
Cities, ports, airports, crossings, power and water
Tepic
The capital: 371,387 people (2020) 17
Bahía de Banderas
City: 187,632 people (2020) 17
Santiago Ixcuintla
City: 25,241 people (2020) 17
Amado Nervo International Airport
International airport (TPQ) · 239,420 passengers in 2025 17
Ferromex (with Ferrosur; 12,100 km combined)
Rail line serving the state 17
Power and water
An analyst linked June 2026 outages in Nayarit to distribution, and CONAGUA’s monitor reported that 20% of Nayarit’s municipalities were in drought at the end of July 2026. 5
Logistics and crossings
The West’s container ports lie south, at Manzanillo and Lázaro Cárdenas, and Chapter 9 compares the routes. The president of ANTAC, a transport association, said in December 2025 that on some stretches local police themselves prey on truckers, and cited San Blas as a case. 5
Development pole
No development pole has been declared in Nayarit. 5
The recent arrivals
- Book 6 records no dated plant announcement for this state.
The average daily contribution wage was 538.70 pesos in July 2026, the lowest of the 32, compared with a national average of 673.9 that covers all IMSS-insured workers. 5
Book 6’s cost model prices only Monterrey, Querétaro and Mérida in full.
Rent per square metre, freight to your customers and the fully loaded cost of your own workforce are figures we prepare for each client, not numbers to publish: work with us.
Sources, each with its date
- INEGI, Encuesta Intercensal 2025 (people in private dwellings; median age from the tabulates), 22 Sep 2026 · link
- INEGI, PIB por Entidad Federativa 2024, current prices; share our arithmetic over the national 33,506,847 million pesos, 5 Dec 2025 · link
- INEGI, Exportaciones Trimestrales por Entidad Federativa, the four quarters of 2025 summed (our arithmetic), preliminary, 31 Mar 2026 · link
- Wikipedia, List of states of Mexico, citing INEGI (continental area, 2016), 22 Oct 2026 · link
- Book 6, Where to Go in Mexico, Part V, with the sources listed there, Nov 2026 · link
- INEGI, ENOE second quarter 2026, bulletin 503/26, as compiled in Book 6, Part V, 25 Aug 2026 · link
- IMSS open data as processed by Lokus Data (private formal jobs and average daily contribution wage; the national wage of 673.9 pesos covers all IMSS-insured workers), as compiled in Book 6, Jul 2026 · link
- Book 6, Where to Go in Mexico, chapter 17, The West, with the sources listed there, Nov 2026 · link
- INEGI, quarterly state exports, bulletin 609/26, as compiled in Book 6, 30 Sep 2026 · link
- Secretaría de Economía, foreign direct investment by state of destination, as reproduced by the Chamber of Deputies, Gaceta Parlamentaria, 14 Apr 2026 · link
- IMCO, Índice de Competitividad Estatal 2026, 21 Sep 2026 · link
- BHR, bulletin on state payroll-tax rates for 2026, as compiled in Book 6, Jan 2026 · link
- Institute for Economics and Peace, Mexico Peace Index 2026; USA Department of State travel advisory of 29 May 2026, 29 May 2026 · link
- INEGI, ENVE 2024 (businesses victimized in 2023, per 10,000), 10 Dec 2024 · link
- INEGI, ITAEE first quarter 2026 (change on a year), from Book 6, Figure VII.18, Nov 2026 · link
- INEGI, PIB por Entidad Federativa 2024, the state's press release (shares at current prices, growth at constant prices; taxes on products are 100 less the three activities, our arithmetic), 5 Dec 2025 · link
- Wikipedia, the city, airport, port and crossing pages (EN and ES), read 3 November 2026, 3 Nov 2026 · link
- Wikipedia and the pages listed: Nayarit (English Wikipedia) (en); Nayarit (Wikipedia en español) (es), 3 Nov 2026 · link
Pictures
- San Blas (Mexico): Vic0 at en.wikipedia, CC BY-SA 3.0, Wikimedia Commons
- Collage Tepic: Eduardo López, CC BY-SA 3.0, Wikimedia Commons